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Facebook & Instagram Ads

Meta Ads built on creative that actually performs.

The Meta algorithm is brilliant. Your creative is the bottleneck. We help South African brands win the feed with sharp creative testing, smart audience strategy, and retargeting that doesn't waste your spend.

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Meta Ads aren't dead. Yours might be.

Every six months, someone announces "Facebook Ads are dead". And every six months, smart brands keep printing money from them. The difference isn't the platform, it's how it's run. In 2026, Meta success comes down to three things: creative volume, structural simplicity, and accurate signal back to the algorithm.

Click Genius runs Meta Ads for South African e-commerce brands, lead-gen businesses and DTC startups. We brief and produce creative built to stop the scroll, structure campaigns the way Meta's algorithm actually wants in 2026, and install the conversion infrastructure (CAPI, server-side tagging, dataset signal cleanup) most accounts are missing.

What's included in Meta Ads management

Creative strategy & production

Creative is the single biggest lever on Meta. We build a creative testing system, concept → hook → angle → format, and feed the algorithm fresh material every two weeks. UGC, founder talking-head, static carousels, short-form video, motion graphics: whatever fits the brand and what performs.

Campaign structure

We use the simplest structure that works: consolidated audiences, broad targeting where appropriate, Advantage+ Shopping where it earns its place, and a clean separation between prospecting and retargeting. Most accounts we inherit are 5-10× more complex than they need to be.

Advantage+ & broad targeting

Meta's algorithm now needs less help, but it still needs the right inputs, clean signal, good creative, a working pixel and CAPI feed. We set the foundations so Advantage+ Shopping campaigns actually scale instead of stalling at low spend.

Retargeting & full-funnel

Cold prospecting brings them in. Retargeting closes them. We build sequenced retargeting flows, product viewers, cart abandoners, past purchasers, with creative tailored to each stage. Critical for e-commerce, often underused by lead-gen brands.

Conversion API & tracking

iOS privacy and ad blockers eat browser-side signal. We install Meta's Conversion API (CAPI), server-side tagging, dataset health audits, and deduplication so Meta sees every conversion it should, and optimises against accurate data.

Reporting & analysis

Weekly Slack updates with what we changed and why. Monthly deep-dives with creative win-rate analysis, audience insights, CPA/ROAS trends and the next-month plan.

Who Meta Ads management is for

  • E-commerce brands with healthy unit economics ready to scale paid social through Advantage+ Shopping and creative testing
  • DTC startups with strong product-market fit and capacity to scale
  • Service businesses with appointment-style offers (medical, beauty, fitness, education)
  • Brands with a creative library (or budget to produce one), Meta rewards creative volume
  • Businesses already running Google Ads who want full-funnel coverage
  • Brands tired of "boost post" thinking masquerading as Meta strategy

Our Meta Ads process

  1. Audit & creative review, Account hygiene, structure, pixel signal, current creative performance.
  2. Strategy, Creative roadmap, audience plan, offer angles, budget allocation and forecast.
  3. Build & launch, New campaigns, CAPI setup, retargeting flows. Live in 7-14 days.
  4. Creative testing cadence, New creative every 2 weeks. Winners scaled, losers killed fast.
  5. Scale, What works gets more budget. Monthly reviews focused on ROAS and CPA, not impressions.

Client results

Cape Town skincare DTC brand: Restructured account + creative testing cadence. ROAS from 1.4× to 4.1× in 90 days. Monthly Meta revenue 3.7×.

Joburg fitness studio chain: Lead-gen campaigns with form ads + WhatsApp follow-up. CPL down from R310 to R74. 280+ booked trials per month.

National e-commerce homeware brand: Advantage+ Shopping rebuild + CAPI cleanup. Scaled from R80k to R450k/month spend at steady 3.5× ROAS.

How we price Meta Ads management

Click Genius prices Meta Ads management based on account size, complexity and creative cadence. Every engagement is custom-scoped because every brand is different: a lifestyle DTC running aggressive creative testing across Facebook, Instagram and Reels needs a very different scope to a service business running simple lead-gen form ads. Pricing factors include campaign architecture, creative volume, Advantage+ Shopping configuration, CAPI implementation, retargeting flows and reporting cadence.

Creative production is scoped separately based on volume and format (static, short-form video, UGC-style, motion). Most clients need 8-15 new creative concepts per month for healthy testing, we handle that as part of the engagement or work alongside your in-house team. Always transparent, always your accounts: Business Manager, pixel and ad accounts stay in your name. Start with a free Meta Ads audit, we'll review your structure, creative, CAPI signal and spend, then send a tailored proposal. No packages, no obligation.

Related services

FAQ

Meta Ads questions, answered

The right Meta Ads budget depends on your category, your creative volume, your target audience size and how aggressively you want to test. Lead-gen and local service businesses (fitness studios, beauty clinics, medical practices, professional services) typically gather meaningful data with modest budgets because conversion paths are shorter.

E-commerce brands need significantly more spend to support proper creative testing volume, Advantage+ Shopping optimisation and retargeting flows. Creative production volume is the single biggest lever on Meta in 2026, accounts running 8-15 new concepts monthly consistently outperform those running 2-3.

As part of your free audit we'll model exactly what's realistic for your specific goals, and tell you honestly if Meta isn't the right channel for you right now.

Google Ads captures existing demand, people actively searching for what you offer. Meta creates demand, interrupting users in their feed with creative that earns attention. Together they cover the full funnel: Meta builds awareness and consideration, Google closes the high-intent search.

Yes. We brief, produce or source static images and short-form video ads optimised for Meta placements. Most clients need 8-15 new creative concepts per month for healthy testing. We handle that as part of the engagement or work alongside your in-house team.

Advantage+ Shopping Campaigns are Meta's algorithm-driven setup that handles audience targeting and placement automatically. They work well for e-commerce when paired with strong creative variety and clean conversion signal, but they're not "set and forget".

Always. Your Business Manager, pixel data and ad accounts stay yours. We get partner access. If you ever leave, everything stays with you, including the creative we produced.

For most goals, yes, even a single landing page makes a big difference. For local lead-gen we can use Meta's native lead forms or WhatsApp click-to-message campaigns, but we'll be honest about whether your offer needs a destination page first.

Find out what your Meta Ads should actually be earning.

Free creative + structure audit, delivered in 48 hours.

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