The audit that should embarrass your last agency
If you're investing meaningfully in Google Ads, there's almost certainly wasted spend in your account, across 150+ South African accounts audited, the average we find is 28% of spend going to clicks that will never convert. Some accounts are 50% or higher. The question isn't whether you have wasted spend, it's how much, and what you can do about it. Our free audit gives you both answers in 48 hours.
Run by senior Google Ads specialists (not bots or junior account managers), every audit covers structure, conversion tracking, Performance Max configuration, search-term hygiene, bid strategy and the landing page experience, with a prioritised action list at the end.
What we audit
Account structure
- Campaign architecture & segmentation
- Ad group tightness & theme alignment
- Match-type strategy (exact / phrase / broad)
- Negative keyword coverage
- Budget allocation vs revenue contribution
Wasted spend analysis
- Search-term reports flagging irrelevant queries
- Audience overlap & cannibalisation
- Performance Max bleeding into branded search
- Display Network & partner placement waste
- Mobile vs desktop conversion gaps
Conversion tracking
- Conversion action accuracy & deduplication
- Enhanced conversions implementation
- GA4 / Google Tag Manager integration health
- Offline conversion imports (for lead-gen)
- Server-side tagging recommendations
Performance Max
- Asset group quality & coverage
- Audience signals & account exclusions
- Branded search separation
- Listing group strategy (for Shopping campaigns)
Bidding & targeting
- Bid strategy alignment with conversion volume
- Target CPA / ROAS realism
- Location, device & demographic adjustments
- Dayparting opportunities
Landing page & ad copy
- Ad strength & copy-to-landing relevance
- Mobile page speed & usability
- Conversion path friction
- Form field count vs lead quality
What you get
A written audit report (PDF), a quantified estimate of wasted spend, a prioritised 30/60/90-day fix list, and a 30-minute walkthrough call with a senior strategist. Yours to keep, even if you don't hire us.
How to claim your audit
- Fill in the form (90 seconds).
- We send a Manager (MCC) access request, read-only.
- You approve access. Audit delivered within 48 hours.
- 30-minute Zoom walkthrough scheduled.
Who this is for
- South African businesses actively running Google Ads, Search, Shopping, Performance Max, YouTube or Display
- Founders unsure if their current agency is doing a good job
- In-house marketing managers wanting an independent benchmark
- Brands considering switching agencies and wanting a sanity check