What you get
Every audit is run by a senior SEO strategist with at least 6 years of experience, not an automated tool. You receive a written PDF report plus a 30-minute walkthrough call. Both are yours to keep, regardless of whether we ever work together.
The 25 points we check
Technical SEO (10 points)
- Crawlability & robots.txt configuration
- Indexation issues (orphan pages, duplicates, canonicals)
- Core Web Vitals & PageSpeed scores
- Mobile usability and responsive design
- Site architecture & internal linking
- HTTPS, redirects and broken links
- XML sitemap configuration
- Schema markup coverage
- JavaScript rendering & hydration
- International SEO & hreflang (if applicable)
On-page SEO (5 points)
- Title tags & meta descriptions on priority pages
- Heading structure & keyword targeting
- Content depth, freshness and intent alignment
- Image optimisation & alt text
- Internal linking patterns & anchor text
Off-page & authority (4 points)
- Backlink profile & toxic link risk
- Domain authority benchmark vs competitors
- Referring domain growth velocity
- Digital PR & brand mention coverage
Local SEO (3 points, if applicable)
- Google Business Profile completeness & reviews
- South African citation coverage (Brabys, Hello Peter, etc.)
- Local landing page coverage & suburb-level rankings
Competitive & opportunity analysis (3 points)
- Keyword gap vs top 3 South African competitors
- Content gap analysis (topics you should own)
- Quick-win opportunities (page 2 keywords ready to push)
What you walk away with
A written PDF report you can share internally, a prioritised 90-day action plan (sequenced by impact and effort), and a 30-minute strategy call to walk through it. You'll know what to fix yourself, what needs a developer, and what's worth getting an agency for.
How it works
- Submit the form, takes 90 seconds.
- We confirm your audit within 24 hours and ask for read-only access to Google Search Console & Analytics.
- Audit delivered as a PDF within 48 hours of receiving access.
- 30-minute Zoom walkthrough scheduled at your convenience.
Who this is for
- Established South African businesses with a live website
- Companies investing in SEO but unsure if it's working
- Founders considering hiring an SEO agency and wanting an independent benchmark
- Marketing managers preparing the business case for SEO investment
This isn't a fit if you're pre-launch (no live site to audit), looking for a "guaranteed first page" pitch, or shopping for cheap link packages.
