What you get

Every audit is run by a senior SEO strategist with at least 6 years of experience, not an automated tool. You receive a written PDF report plus a 30-minute walkthrough call. Both are yours to keep, regardless of whether we ever work together.

The 25 points we check

Technical SEO (10 points)

  • Crawlability & robots.txt configuration
  • Indexation issues (orphan pages, duplicates, canonicals)
  • Core Web Vitals & PageSpeed scores
  • Mobile usability and responsive design
  • Site architecture & internal linking
  • HTTPS, redirects and broken links
  • XML sitemap configuration
  • Schema markup coverage
  • JavaScript rendering & hydration
  • International SEO & hreflang (if applicable)

On-page SEO (5 points)

  • Title tags & meta descriptions on priority pages
  • Heading structure & keyword targeting
  • Content depth, freshness and intent alignment
  • Image optimisation & alt text
  • Internal linking patterns & anchor text

Off-page & authority (4 points)

  • Backlink profile & toxic link risk
  • Domain authority benchmark vs competitors
  • Referring domain growth velocity
  • Digital PR & brand mention coverage

Local SEO (3 points, if applicable)

  • Google Business Profile completeness & reviews
  • South African citation coverage (Brabys, Hello Peter, etc.)
  • Local landing page coverage & suburb-level rankings

Competitive & opportunity analysis (3 points)

  • Keyword gap vs top 3 South African competitors
  • Content gap analysis (topics you should own)
  • Quick-win opportunities (page 2 keywords ready to push)

What you walk away with

A written PDF report you can share internally, a prioritised 90-day action plan (sequenced by impact and effort), and a 30-minute strategy call to walk through it. You'll know what to fix yourself, what needs a developer, and what's worth getting an agency for.

How it works

  1. Submit the form, takes 90 seconds.
  2. We confirm your audit within 24 hours and ask for read-only access to Google Search Console & Analytics.
  3. Audit delivered as a PDF within 48 hours of receiving access.
  4. 30-minute Zoom walkthrough scheduled at your convenience.

Who this is for

  • Established South African businesses with a live website
  • Companies investing in SEO but unsure if it's working
  • Founders considering hiring an SEO agency and wanting an independent benchmark
  • Marketing managers preparing the business case for SEO investment

This isn't a fit if you're pre-launch (no live site to audit), looking for a "guaranteed first page" pitch, or shopping for cheap link packages.

FAQ

Common questions about the audit

Yes, no fees, no card details, no hidden conditions. You receive the full audit and walkthrough call even if you never speak to us again. We run a small number per month because they're done by senior strategists, not bots.

48 hours from when we receive access to your analytics and Search Console. The walkthrough call is scheduled at your convenience after that, usually within a week.

Automated tools surface 800 "issues" with no prioritisation. Our audit interprets your data in context, prioritises the 3-5 fixes that will actually move revenue, and tells you what to do in what order.

We'll explain how we'd implement the recommendations if you want us to, but the walkthrough call isn't a sales pitch. If you want to take the report and execute internally, that's a perfectly normal outcome.

We work with businesses across South Africa. Everything is done remotely with Zoom calls, geography doesn't matter.

Stop guessing what's wrong with your SEO.

Get a free 25-point audit by a senior strategist. Delivered in 48 hours.