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Click Genius Blog
Field notes from inside ad accounts & SEO engines.
Practical, no-fluff insights on SEO, Google Ads, Meta Ads, GA4 and analytics, written by senior strategists running real budgets for South African brands.
Google Ads
How to advertise on YouTube in South Africa: formats, costs and setup
YouTube advertising in South Africa, explained from Google's own docs: ad formats, when you pay for a view, rand budgets and how to set up your first campaign.
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Google Ads
Google Shopping in South Africa: how to get your products listed
How Google Shopping works in South Africa: free listings, Shopping ads, Merchant Center setup, the ZA label and what you pay, explained from Google's own docs.
Google Ads
Google Ads channel prioritisation: what SA advertisers should set
Google Ads now lets you rank Search, search partners and Display as high or low priority and cap their spend. What it means in South Africa and what to set first.
Google Ads
How does Google Ads work? A plain guide for South African businesses
The Google Ads auction, Ad Rank, what you really pay per click and how your budget is spent, explained from Google's own documentation with South African examples.
Google Ads
Google Ads is now changing your ads by default: what SA advertisers should check
From 12 October 2026 Google can pull offers from your website into Search and PMax ads, and add text to Demand Gen videos. The ten-minute check for SA advertisers.
Google Ads
Conversion Lift now covers Search and Performance Max: how to prove your Google Ads work
Google's incrementality test now covers Search and Performance Max. Who qualifies in South Africa, and four ways to test whether your ads really work on a smaller budget.
SEO
How to choose an SEO agency in South Africa: 10 questions to ask
The questions that separate a good SEO agency from an expensive mistake, what a good answer sounds like, and the red flags to walk away from.
AI SEO
How to get your business cited in ChatGPT in South Africa
Seven practical steps to make ChatGPT, Google AI Overviews and Perplexity find, trust and quote your business.
Google Ads
Performance Max is cannibalising your Search campaigns and most SA advertisers have no idea
Performance Max is cannibalising Search campaigns for South African advertisers, and most business owners have no idea it's happening. Here's what to look for and how to fix it.
Google Ads
Google is forcing your Search campaigns into AI Max in September and most SA advertisers are not ready
Google is auto-migrating DSA to AI Max from September 2026. SA advertisers who don't act now will lose control of targeting, ad copy and budget.
Announcement
Welcome to the Click Genius blog
What we're going to publish, why we're starting now, and what you can expect to learn from running South African ad accounts and SEO engines at scale.
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