Your website is your hardest-working sales rep.
If you're spending on Google Ads, SEO or Meta and the conversions don't show up, the bottleneck is almost always the site. We've audited hundreds of South African websites and the pattern is the same: slow load times, generic copy, weak hierarchy, broken mobile UX, and forms that nobody fills in.
Click Genius combines UX strategy, conversion-rate optimisation and modern development to ship sites that actually move pipeline. Whether you need a marketing site, an e-commerce store, a campaign landing page, or a full digital rebuild, the goal is the same: every page does a job.
What we build
Marketing & brand websites
Homepage, services, about, pricing, blog, contact. The pages that turn cold visitors into qualified leads. Built for SEO from day one, designed around your buyer journey, and ready to scale.
E-commerce stores
Shopify, WooCommerce or custom. Built around real merchandising principles, not template defaults. PDP design, category architecture, checkout optimisation, search, filtering, payments (Yoco, Peach, PayFast), and post-purchase upsell flows.
Campaign landing pages
Dedicated pages built for one ad campaign, one offer, one conversion. Typical turnaround 7-14 days. These outperform generic homepages by 200-400% for paid traffic.
UX research & CRO
User interviews, session recordings, heatmaps, funnel analysis. We find where traffic drops off and rebuild the friction-causing pages with structured A/B tests.
A/B testing programmes
Ongoing experimentation on high-traffic pages. Hypotheses prioritised by impact, tested with statistical rigour, winners shipped. Most clients see a 15-30% lift in conversion within 90 days.
Web accessibility & performance
Core Web Vitals 90+, WCAG 2.2 AA compliance, fast everywhere, even on rural-network South African mobile devices. Good performance is good SEO.
The platforms we use
Platform choice is a means to an end. We recommend the simplest stack that hits your goals:
- Webflow, marketing sites where designers and marketers need direct control
- WordPress, content-heavy sites and well-established stacks
- Shopify, most e-commerce, especially DTC
- WooCommerce, e-commerce that needs WordPress integration
- Next.js / React, custom platforms, headless commerce, complex web apps
- Custom, where off-the-shelf doesn't fit
Our process
- Discovery, Goals, audience, competitor benchmarks, technical constraints, success metrics.
- UX strategy, Sitemap, user flows, wireframes, conversion path design.
- Design, Hi-fi visual design in Figma, design system, prototype reviews.
- Build, Front-end and back-end development, CMS setup, integrations.
- QA & launch, Cross-device QA, performance testing, accessibility audit, SEO migration.
- Post-launch, Analytics setup, A/B testing programme, ongoing improvements.
Who this is for
- South African brands whose existing site is hurting their paid acquisition
- E-commerce brands plateaued at a conversion rate ceiling
- Service businesses with no clear lead-gen path on their site
- Founders launching a new brand or product
- Teams running ads to a slow, generic homepage
How we price web builds
Click Genius web projects are quoted with fixed scope and fixed deliverables, never open-ended retainers where the goalposts shift mid-build. Pricing depends on the type of project: focused marketing sites (5-10 pages), full SME marketing builds (CMS, multiple templates, lead capture, integrations), e-commerce builds (Shopify, WooCommerce, custom-headless platforms), corporate rebuilds with bespoke functionality, single campaign landing pages, or ongoing CRO and A/B testing retainers.
Within each project type, scope factors include page count, custom design depth, CMS configuration, third-party integrations (CRM, payment gateways, marketing automation), content migration, technical SEO scope, accessibility requirements and platform choice (Webflow, WordPress, Shopify, Next.js/React or custom). We work in 2-week sprints with clear deliverables at the end of each, and every build ships with technical SEO baked in. Book a free site audit or strategy call and we'll send a tailored proposal scoped to your goals. No packages, no obligation.
Related services
- SEO Services, new builds always launched SEO-ready
- Google Ads, landing pages built for paid traffic
- Data Analytics, tracking installed properly from day one