Creative isn't the only thing that's broken.
When Meta Ads underperform, founders usually blame the creative. Sometimes that's right, but more often, it's a structural problem: misconfigured Conversion API, audience overlap, retargeting flows that have never been updated, or a campaign architecture that fights the algorithm instead of feeding it.
Our free Meta Ads audit reviews all of it. You get a clear, honest read on what's working, what's broken, and what to fix first.
What we audit
Creative performance
- Creative win-rate analysis across active ads
- Hook strength, format diversity and refresh cadence
- UGC vs branded mix & production efficiency
- Static vs video performance by audience stage
Account structure
- Campaign-level objective alignment
- Ad set consolidation opportunities
- Advantage+ Shopping configuration (if used)
- Prospecting vs retargeting separation
Audience & targeting
- Audience overlap & saturation
- Lookalike strategy & source quality
- Broad targeting readiness
- Geographic & language targeting hygiene
Pixel & Conversion API
- Pixel event fire rate & deduplication
- Conversion API setup quality (server-side)
- Event Match Quality scores
- iOS attribution health & signal loss mitigation
Retargeting flows
- Product viewer, cart abandoner & past-purchaser segmentation
- Frequency caps & creative fatigue
- Cross-device retargeting reach
- Sequenced creative strategy
Scaling readiness
- Budget allocation by campaign type
- Learning phase stability
- Creative production pipeline assessment
- Headroom for next-stage spend growth
What you receive
A written PDF audit report, a creative win-rate breakdown, a prioritised fix list (sequenced by impact and effort), and a 30-minute walkthrough Zoom call. Yours to keep whether you hire us or not.
How it works
- Submit the form (90 seconds).
- We send a Business Manager partner access request, read-only.
- You approve. Audit delivered within 48 hours.
- 30-minute walkthrough call scheduled at your convenience.
Who this is for
- South African brands actively running Meta Ads (Facebook, Instagram, Reels, Advantage+ Shopping)
- E-commerce brands plateaued at a CPA ceiling
- DTC startups preparing to scale spend significantly
- In-house marketing managers wanting an independent benchmark
- Founders unsure if their current agency is doing a good job