About Dilshad
Dilshad Saifi founded Click Genius to do performance marketing the way it should be done: measured against revenue, not vanity metrics. In more than ten years he has built and managed Google Ads and SEO programmes for e-commerce brands, professional-services firms and B2B companies, in South Africa and abroad.
His focus is the join between paid and organic search: running Google Ads to capture demand today while SEO and AI search optimisation compound it over time. Every engagement is built around one question, how does this generate measurable revenue for the business?
Areas of expertise
- Google Ads: Search, Performance Max, Shopping and YouTube, engineered for ROAS
- SEO: technical, local and content SEO that ranks for revenue-driving searches
- AI SEO / GEO: getting brands cited by ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews
- Conversion tracking and analytics: GA4, GTM, server-side tagging and attribution
- Full-funnel strategy across paid, organic and owned channels
Articles by Dilshad
- Your Performance Max campaign is stealing from your own Search budget
- Google AI Max and the DSA migration: what South African advertisers need to know for 2026
- Welcome to the Click Genius blog
Work with Dilshad
Every Click Genius engagement is led by senior strategy, not handed to a junior. Book a free 30-minute strategy call or start with a free Google Ads or SEO audit.